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  • 11/19/2021
    iRobot Roomba j7+ review
    “Paired with a new self-emptying Clean Base, our iRobot Roomba j7+ review found a robot vacuum that’s ideal for homes with accident-prone pets and the people who love them.”
    — Tom's Guide - Meghan McDonough
  • 11/18/2021
    iRobot CEO: Why Voice is the Future of Robot Control
    “iRobot believes that voice control is the answer to this. It's fast, it's intuitive, and as long as there's a reliable mapping between what you tell the robot to do and what the robot actually does, it seems like it could be very successful—if, of course, you're fine with having Alexa as a mediator, which I'm not sure I am. But after talking with iRobot CEO Colin Angle, I'm starting to come around.”
    — IEEE Spectrum  - Evan Ackerman
  • 11/18/2021
    iRobot buys air purifier maker Aeris
    “Certainly the acquisition comports with the company’s core focus of cleaning the home, nearly 20 years after the introduction of its first robotic vacuum.”
    — TechCrunch - Brian Heater
  • 11/10/2021
    iRobot Roomba j7+ Review
    “…it's one of the smartest robot vacuums you can buy.”
    — PCMag - Angela Moscaritolo
  • 11/8/2021
    iRobot's Roombas are getting vastly smarter Alexa voice commands
    “According to [Colin] Angle, iRobot has a fundamental belief that you're supposed to be able to talk to your robots, and ‘do so in a natural and sophisticated fashion.’”
    — Engadget - Devindra Hardawar
  • 11/5/2021
    How iRobot is marketing its smartest robot vacuum ever
    “…instead of marketing the technical aspects of how the Roomba gets the job done, the brand’s newest campaign takes a whimsical approach. Ads from Forsman & Bodenfors NY give the Roomba its own voice and personality in an attempt to portray the high-tech device as a member of the family.”
    — AdAge - E.J. Schultz
  • 10/22/2021
    iRobot's Latest Roomba Is Its Best Yet
    “In the robot vacuum world, iRobot is the gold standard, and the iRobot Roomba j7+…is the perfect example of just the right balance between technology, quality, and performance.”
    — Reviewed - Jonathan Chan
  • 10/14/2021
    Family-Approved Awards 2021: 50 Life Savers for Your Loved Ones
    “Take a break from constantly sweeping with [the Roomba s9+ and Braava jet m6] who will do the cleaning for you.”
    — House Beautiful - Medgina Saint-Elien
  • 10/14/2021
    33 Gift Ideas for People Who Seem to Have Everything
    “Whoever is on your list is super lucky, because [the Roomba j7+] does it all.”
    — Food52 - Caroline Mullen
  • 10/1/2021
    Roomba j7+ - iRobot's Best Robot Vacuum Yet!!!
    “To sum it all up, I think there’s no question that the Roomba j7+ is the best Roomba from iRobot to date.”
    — Vacuum Wars - Chris White
  • 9/9/2021
    Move over, Alexa: A Roomba could soon be the brain behind your smart home
    “iRobot wants to build a small, deliberate, smart home ecosystem around its popular robot vacuums.”
    — Fast Company - Jared Newman
  • 9/9/2021
    The newest Roomba gets smarter as it vacuums
    “[iRobot] says it has worked on identifying hundreds of potential objects, but is starting with two specific problem areas: cords and poop. Both are big potential problem areas for a robotic vacuum system…”
    — TechCrunch - Brian Heater
  • 9/9/2021
    Hallelujah, the New Roomba Can Avoid Pet Poop
    “But the really cool thing about the j7/j7+’s launch is the new iRobot Genius 3.0 software updates. Last year, iRobot introduced its Genius Home Intelligence platform as a way to expand AI-powered features across its suite of products.”
    — Gizmodo - Victoria Song
  • 9/9/2021
    With New Roomba j7, iRobot Wants to Understand Our Homes
    “iRobot, obviously, would prefer that its robots did not annoy you, and Genius 3.0 is trying to make that happen by finding ways for cleaning to happen in a rule-respecting manner.”
    — IEEE Spectrum - Evan Ackerman
  • 8/26/2021
    Can you identify 22 inventions born in Massachusetts?
    “The first successful home robot, iRobot’s Roomba. An early model is in the collection of the National Museum of American History.”
    — The Boston Globe - Scott Kirsner
  • 8/13/2021
    12 must-have essentials for your first college apartment
    “Between library sessions, errands, and social commitments, it’s rare for a college student to carve out the necessary time to vacuum. Let the expert-approved Roomba i3+ do the dirty work…”
    — Reviewed - Marissa Miller
  • 8/9/2021
    35 practical gifts for college-bound students
    “Keeping their dorm room clean might be a hassle, especially amidst early classes, extracurriculars and more. A useful gift they'll love is a robot vacuum and iRobot makes some of our favorites.”
    — USA Today (Reviewed) - Marah Eakin and Nishka Dhawan
  • 7/25/2021
    In this ‘unprecedented wedding season,’ here are the 11 most popular items couples are registering for on Amazon
    “This Wi-Fi-enabled [Roomba 675] has more than 45,000 reviews on Amazon and has garnered a rating of 4.5 stars.”
    — MarketWatch - Catey Hill
  • 7/9/2021
    Just Moved Into Your New Place? These 10 Items Are A Must
    “A [Roomba 694] is a great option for keeping your space free of dust, crumbs and other pesky debris.”
    — Patch - Patch Staff
  • 7/9/2021
    10 Best tech gadgets you need in your life
    “The iRobot Roomba 694 robot vacuum loosens, lifts, and sucks dirt from your flooring so you don’t have to.”
    — Gadget Flow - Amy Poole
  • 6/29/2021
    iRobot's Roomba S9+ self empties and tackles corners like a pro
    “iRobot rolled out a total app overhaul in 2020. I didn't have a Roomba before this so I never experienced the old app, but iRobot Genius blew me away with how devoted to my experience it was.”
    — Mashable - Leah Stodart
  • 6/24/2021
    These are the best sellers from Amazon Prime Day 2021
    This article highlights the Roomba 692 as a best-selling product during Amazon Prime Day 2021.
    — CBS News - Lily Rose
  • 6/14/2021
    19 gifts that tech-loving dads will adore this Father's Day 2021
    “[The Braava jet m6] is perfect for the dad who wants to incorporate technology into all areas of his life, even his cleaning routine.”
    — TODAY - Chrissy Callahan
  • 6/12/2021
    The 13 best wedding gifts of 2021
    “[The Roomba e5] topped The Knot’s 2021 registry awards, and with good reason: Who wants to spend time cleaning when a robot can do it for you?”
    — Fortune - Stephanie Cain
  • 6/7/2021
    How a Cat in a Shark Costume Provided the Best Marketing Roomba Could've Hoped For
    “When the Roomba hit the market in 2002, [iRobot] figured it might move 15,000 units if it were lucky. To date, it’s sold over 35 million of them.”
    — Adweek - Robert Klara
  • 5/25/2021
    Father’s Day Gift Guide 2021: 40 Great Gifts to Order Online
    “The powerful and efficient iRobot Roomba is built to pick up all the dirt in its path on the ground, whether you have carpet or wood flooring. It’s also great for picking up pet hair.”
    — Rolling Stone - Tim Chan and Jon Lonsdale
  • 5/20/2021
    What makes a great builder? It’s the mission that matters
    “As an organization, [iRobot’s] goal is to balance the innovation that’s embodied in our mission with a business model that supports us—leading-edge innovation guided by pragmatism. That’s how we empower our builders to deliver on the founding concept of the company and create a revolution in home robotics.”
    — Fast Company - Colin Angle
  • 5/14/2021
    Five Things My Roomba Does Better Than My Tesla
    “My Roomba reduces my workload, which is exactly what I want an automated product to do. My Tesla? It just makes me trade one task for another…I love my Tesla, but in the product versus promise debate, Roomba wins by a mile.”
    — The Drive - Alex Roy
  • 5/5/2021
    Mother's Day tech gifts: Top 10 gadgets reviewed and approved by a mom
    “If you're like me and you love a clean house, but not the time it takes to make it sparkle and shine all the time, check out the iRobot Braava jet m6.”
    — USA Today - Jennifer Jolly
  • 5/3/2021
    The 25 Best Last-Minute Mother’s Day Gifts
    “We’ve spent years testing dozens of robot vacuum models, and the best one hands down is the iRobot Roomba 614. It is more durable and repairable than similar bots from other brands, it’s better at cleaning, and it has the navigation skills to rarely get stuck.”
    — Wirecutter - Dorie Chevlen
  • 4/19/2021
    Weezer Wants to Clean Your House (In Roomba Form)
    “The collaboration is giving five lucky fans [a chance] to win an iRobot Roomba i7 robot vacuum with a Weezer skin -- or a ‘Wroomba.’”
    — Billboard - Rania Aniftos
  • 4/15/2021
    iRobot CMO Kiran Smith: 5 Things I Wish Someone Told Me Before I Became a C-Suite Executive
    “Find your squad…Find them, and then keep them close…The investment in your squad is one of the best investments you will ever make.” – iRobot CMO Kiran Smith
    — Authority Magazine - Parveen Panwar
  • 4/10/2021
    The Best Mother’s Day Gifts For New Moms
    “Let a mom focus on her new baby and stress less about keeping her home tidy with an iRobot Roomba.”
    — Romper - Kinsey Gidick
  • 4/9/2021
    14 gifts you should buy yourself for National Pet Day
    “I maintain that the best money I’ve ever spent as a pet owner was on the Roomba i7+ robot vacuum.”
    — Reviewed - Camryn Rabideau
  • 3/17/2021
    The Best Roomba Robot Vacuums and iRobot Mops for Your Money
    “…iRobot keeps setting the standard for the robot vacuum industry with the Roomba brand.”
    — Money - Carlos Silva
  • 3/16/2021
    Why We Love the Roomba 600 Series
    “For our money, the most underappreciated thing about the Roomba 600 Series is how it recognizes and wiggles away from robot-trapping obstacles like carpet fringe and tall thresholds.”
    — Wirecuttter - Liam McCabe
  • 3/8/2021
    The most expensive Roomba vacuum you can buy costs a whopping $1,100, and it's worth every penny
    “Though dozens of other brands have entered the space, iRobot continues to stay ahead of the innovation curve.”
    — Business Insider - James Brains
  • 2/24/2021
    Why iRobot Still Considers Itself a Challenger Brand After 30 Years
    This article reports on iRobot’s CMO Kiran Smith and her appearance at Adweek’s ‘Challenger Brands’ virtual event, highlighting iRobot’s performance, history and culture.
    — Adweek - Patrick Kulp
  • 2/18/2021
    8 Top-Rated Amazon Products That Will Make Your Life So Much Easier
    “[iRobot’s] genius robot vacuums allow you to tidy up with the touch of a button.”
    — Real Simple - Kristin Granero
  • 2/3/2021
    16 Valentine's Day gifts you should give to yourself in 2021
    “[The Roomba s9+] maps out an entire floor of your home to clean it more efficiently.”
    — NBC News - Lauren Levy
  • 1/29/2021
    The best Alexa compatible devices to work with your smart home
    “Roomba has distinguished itself from the crowded field of truly excellent robot vacuums with a really great Alexa integration.”
    — The Ambient - Jennifer Pattison Tuohy
  • 1/26/2021
    17 Luxury Items To Help You Celebrate Valentine’s Day At Home
    “Speaking of products that do the work for you and prepare everything so that your home stays in perfect shape and is a continuous place of rest and relaxation, the iRobot Roomba s9+ is everything you’d want out of a vacuum and more.”
    — JustLuxe - Lavinia Lumezanu
  • 1/5/2021
    10 Kitchen Tools to Gift Yourself This Year
    The iRobot Roomba s9+ and Braava jet m6 Bundle is featured in this kitchen product roundup. “A side effect of all this extra cooking at home? More messes to clean. This set may be pricey, but boy is it worth the time saved.”
    — Men's Journal - Perri O. Blumberg
  • 12/31/2020
    How We Got Through and What We Missed Most: Lessons From a Pandemic Year
    In this pandemic survey of 500 adults, Roomba is listed as one of the top products chosen by respondents under the question, “What is the best purchase you’ve made during the pandemic?”
    — The New York Times - Claire Cain Miller, Alicia Parlapiano and Margot Sanger-Katz
  • 12/30/2020
    Here are the top tech trends of 2021, according to 30+ experts
    “We expect many will continue to work from home or shift to a hybrid working arrangement, accelerating the need for in-home technology to be smarter, adapt better to people’s changing needs, and ultimately become a better partner to people. That includes a sharper understanding of people’s spaces and preferences, compatibility between devices, and even suggesting automations that teach a home to do what you want, when you want. With that, more than ever, consumers are demanding more than just a functional product from technology brands. They expect a deeper relationship that goes beyond one transaction.” - Colin Angle
    — Fast Company - Mark Sullivan
  • 12/22/2020
    The Best of Smart Home Devices: 2020 Edition
    “Being at home more means tidiness is more important than ever. Meet the [Roomba s9+] that’s like an entire cleanup crew on command.”
    — Mansion Global - Jennifer Tzeses
  • 12/12/2020
    Coolest Gifts for Cat and Dog Lovers This Year
    “Roomba, which comes in many models for all households and budgets, allows you to keep your floors fur free.”
    — Newsweek - Alexandra Schonfeld
  • 12/10/2020
    Here Are The 12 Best-Selling Products on PureWow in 2020 (Our Editors Are Obsessed with Them, Too)
    “Our on-staff reviewer confirmed that [the Roomba s9+] is the absolute bomb and lives up to all the expectations.”
    — PureWow - Dana Dickey
  • 11/24/2020
    Best Tech Gifts 2020: Our Favorite Gadgets
    The Roomba i3+ is included in this tech gift guide. “Forget the pandemic puppy. Get a pandemic robovac. (Come to think of it, if you got a pandemic puppy, you’ll want the robovac even more.)”
    — The Wall Street Journal - Nicole Nguyen, Joanna Stern and Wilson Rothman
  • 11/24/2020
    Gifts to Keep Your Children Entertained (and Off Your Back) for Hours
    “The company behind Roomba, the game-changing robot vacuum cleaner, has also created a winning educational toy [Root rt0].”
    — Bloomberg - Sara Clemence
  • 11/18/2020
    The Future of Kitchen Design Is Hands-Free and Smartphone-Activated
    “Robotic devices already have a place in American kitchens thanks to iRobot, the Massachusetts company that introduced the robotic vacuum cleaner in 2002, and, a decade later, the robotic mop.”
    — The Wall Street Journal - J.S. Marcus
  • 11/17/2020
    The best gifts that are delivered right to their door
    “We especially love [the Roomba 675] for pet owners and new parents who could use a helping hand.”
    — TODAY - Kristin Granero
  • 11/8/2020
    Home-improvement gifts
    “Some people will tell you the smartphone changed their lives. For others (including myself), it was the emergence of the Roomba, not only cleaning up dust but also cutting back on the exhaustion and back pain that comes with vacuuming regularly.”
    — Fortune - Rachel King
  • 10/26/2020
    These Automatic Floor Cleaners Will Make You Excited for the Inevitable Robot Takeover
    “Let’s just say when the robot takeover eventually happens, I’ll pray they’re of the Roomba and Braava variety because these fully changed the game for me and it’ll mean a perpetually tidy home.”
    — Cosmopolitan - Shannon Barbour
  • 10/20/2020
    18 best holiday gifts for mom: Holiday gift ideas she'll love
    The Roomba 675 is included in this product roundup. “A robot vacuum that does all the floor cleaning for you. Need we say more?”
    — TODAY - Daley Quinn
  • 10/19/2020
    iRobot Braava jet m6 robot mop review
    “The iRobot Braava jet m6 is the most well-thought out robot mop we’ve tested.”
    — Tom's Guide - Meghan McDonough
  • 10/16/2020
    iRobot Roomba i3+ review: A self-emptying robot vacuum for modest budgets
    “The i3+ successfully brings some of the sophisticated features of its higher-end self-emptying models to a mid-priced robot vacuum.”
    — TechHive - Michael Ansaldo
  • 10/08/2020
    Roomba robot vacuums: Everything you need to know
    “The name ‘Roomba’ has almost become synonymous with robot vacuums — and iRobot's automated house-cleaners are still the best in their class.”
    — NBC News - Whitson Gordon
  • 9/22/2020
    44 Amazing Last-Minute Holiday Gifts You Can Buy On Amazon Prime In 2020
    “Let's be real: If you waited this long to get your mom and dad a present, well, you better get them something nice…Not only is [the Roomba 675] the gift that keeps on giving, but it'll make up for all the messes you made as a kid (well, almost).”
    — Women's Health Magazine - Lindsay Geller and Alexis Jones
  • 9/22/2020
    17 thoughtful gifts for stressed out parents
    “Short of Rosie from the Jetson’s coming to clean your house and talk neighborhood gossip over hot coffee, we’ll take one of these robot vacuums to tick one thing off of the never-ending to-do list. [The Roomba i7+] is our staff favorite.”
    — Reviewed - Janelle Randazza
  • 9/17/2020
    Roomba i3+ from iRobot brings affordability to the i-Series
    “The i3+ has what appears to be a fabric ring on the top, and in pictures, at least, it looks amazing. In fact though it’s a woven molded texture.”
    — CNN - Jason Cipriani
  • 9/17/2020
    iRobot's Roomba i3+ is its cheapest vacuum with a self-cleaning dock
    “iRobot has launched a new Roomba model that can deliver personalized cleaning experiences thanks to its recently launched platform called the iRobot Genius Home Intelligence.”
    — Engadget - Mariella Moon
  • 9/17/2020
    The new Roomba i3 is the most affordable self-emptying vacuum from iRobot
    “It's even got a snazzy new cloth top that's designed to attract less dust than those shiny plastic covers that most robot vacuums have.”
    — Android Central - Nicholas Sutrich
  • 8/25/2020
    Your Roomba just got a lot smarter
    “Your robot vacuum is getting a big upgrade.”
    — CNN - Shannon Liao
  • 8/25/2020
    Roomba vacuums now clean your floors with more smarts
    “Today iRobot beefed up the brain power of its Roomba vacuums and mops.”
    — CNET - Brian Bennett
  • 8/25/2020
    Made a mess? Some iRobot Roombas will know exactly where to go for cleanup
    “iRobot has always been one of the leaders in terms of robot vacuum A.I., and these new features and additions show the company is only continuing to innovate and improve on what their devices are capable of.”
    — Digital Trends - Patrick Hearn
  • 8/25/2020
    More than just vacuums: iRobot is building the platform for the robots of the future
    “iRobot is unveiling Genius Home Intelligence, a rethinking from the ground up of how its robots do their jobs.”
    — Protocol - Mike Murphy
  • 8/11/2020
    Readers' Choice Awards 2020: Smart Home Devices
    iRobot was named the ‘Readers' Choice for Robot Vacuums and Mops’ in PCMag's Readers’ Choice Awards 2020. Eric Griffith states, “…if you're ready for a circular robot maid to get the floor cleaned, iRobot—our winner with an overall score of 7.9 out of 10—is the brand you want.”
    — PCMag - Eric Griffith
  • 7/29/2020
    iRobot's New Education Robot Makes Learning to Code a Little More Affordable
    IEEE Spectrum reported on the launch of Root rt0 and new Root Brick Top Accessory. “[Root Brick Top] opens up an enormous amount of customization, and it’s for more than just decoration, since Root rt0 has the ability to interact with whatever’s on top of it via its actuated marker.”
    — IEEE Spectrum - Evan Ackerman
  • 7/16/2020
    The Best Coronavirus Home & Kitchen Gadgets
    “With people staying at home, cleaning has not only become a higher priority, but it is also needed to be done more and more often. The iRobot Braava jet m6 robot mop…delivers clean floors throughout your home, tackling a variety of dirty areas on hard floors, like sticky messes or grease.”
    — JustLuxe - Jarone Ashkenazi
  • 7/09/2020
    How Smart Should Your Home Be?
    The Roomba 675 is listed in this article on smart home devices. “Robot vacuums are a godsend, especially if you have kids or pets—and the extra utility you get from the app and voice commands is quite useful when you’re running out the door.”
    — Real Simple - Whitson Gordon
  • 6/16/2020
    I spent a week using a robot mop – here’s what happened
    “The Braava jet m6 is the best hard-floor maintainer we’ve tested.”
    — Reviewed - Jonathan Chan
  • 6/10/2020
    16 essential tech gifts for recent high school and college grads
    This list of tech gifts for recent graduates highlights the Roomba 675. “[It] is great at its job, and can operate on a customized schedule in the home while the grad is off conquering the world, offering a clean home for the new grad to return to at the end of the day.”
    — Business Insider - Brian Hoss
  • 6/02/2020
    52 Gifts That'll Make Your Dad Love You Even More Than Usual, Which Is Saying Something
    The Roomba 675 is featured in this Father’s Day gift roundup. “A clean freak will definitely get some use out of a robot vacuum that is Amazon Alexa compatible.”
    — Cosmopolitan - Rachel Torgerson
  • 6/01/2020
    What to buy for new grads who need help "adulting"
    “Short of hiring a full cleaning service, we recommend getting them a robot vacuum like the iRobot Roomba 614, which will eat up dirt and debris around their home without [them] lifting a finger.”
    — Engadget - Nicole Lee
  • 5/21/2020
    These Jill Bauer-approved cleaning products will leave your home spotless
    The Roomba 675 is featured in this list of household cleaning products. “Roombas are the perfect device if you're always way too busy to vacuum. This lightweight model can run for 90 minutes without needing a charge.”
    — TODAY - Kara Quill
  • 5/18/2020
    iRobot Roomba 675 Review
    PCMag awarded the Roomba 675 its ‘Editors’ Choice’ moniker. “The Roomba 675 is iRobot's least expensive robot vacuum with Wi-Fi connectivity, giving you app control, scheduling, and voice support in addition to excellent cleaning capabilities.”
    — PCMag - Angela Moscaritolo
  • 5/4/2020
    The Best Tech, Appliances, and Gadgets For A Smarter, Safer Home
    The Roomba i7 earned the ‘Best Robot Vacuum’ moniker in Popular Mechanics' 2020 Home Awards. “It was the fastest and most efficient vacuum we tested, and it can also effectively navigate your home and any obstacles by creating a map of your floor plan.”
    — Popular Mechanics
  • 4/30/2020
    iRobot Roomba s9+ review
    “The iRobot Roomba s9+ is good-looking, intelligent and powerful enough to replace a human using a corded vacuum cleaner.”
    — Tom’s Guide - Meghan McDonough
  • 4/23/2020
    Are robot vacuums worth the money?
    “A few months ago, I caved and purchased the newfangled iRobot Roomba i7+, and it’s safe to say I’m obsessed with it. Our Roomba, Ruby, gets regular use, and as such, my thoughts about the value of robot vacuums have definitely changed.”
    — Reviewed - Camryn Rabideau
  • April 2020
    17 best Mother's Day gifts for the women in your life (or you!)
    The Mother’s Day gift guide of Motherly features the Braava jet 240. “We know what you're thinking—a mop for Mother's Day? But wait... It's a robot mop! … It gets rid of all those crusty ground-in kid stains while mom sits back and relaxes.”
    — Motherly - Kaitlyn Russell
  • 4/9/2020
    iRobot Launches Robot Simulator, Free Online Curriculum for Robotics Education
    “What’s really unique about iRobot Coding is that the coding environment includes an integrated Root simulator, meaning that the code you write can control a little simulated robot.”
    — IEEE Spectrum - Evan Ackerman
  • 3/22/2020
    Are the Upgraded iRobot Roomba Vacuum & Braava Mop Worth $1,548? Honestly, Yes
    “But once I tried the newest, top-of-the-line Roomba and Braava products, I was totally shocked by how well they cleaned my floors.”
    — PureWow - Lex Goodman
  • 3/12/2020
    These smart home devices can stop the spread of bacteria and viruses
    “The iRobot Braava Jet m6 is a robotic mop that can clean your floors for you. It works in conjunction with the iRobot Roomba i7, and can follow in the path of the robot vacuum, mopping the floor after it has pulled up any debris that may be left lying around.”
    — Digital Trends - Patrick Hearn
  • 3/10/2020
    The 10 most innovative consumer electronics companies in 2020
    “iRobot, the automated vacuum company that makes the Roomba, branched outside your house for the first time in 2019 when it launched Terra, a robot lawn mower.”
    — Fast Company
  • 3/9/2020
    This robot mop takes care of a boring household chore with ease — I have 2 cats and 2 kids, but you wouldn't believe it given how clean my floors are after using this
    “Any device that can take a time-consuming task off our to-do list is a winner in my book. The fact that the Braava jet 240 is so easy to use is just icing on the cake — a cake I could eat off the floor after the mop has done its thing.”
    — Business Insider - Steven John
  • 2/25/2020
    Build a Rover, Send It to the Moon, Sell the Movie Rights: 30 Years of iRobot
    IEEE Spectrum, a leading engineering and science publication, syndicated iRobot CEO Colin Angle’s LinkedIn blog post reflecting on iRobot’s storied 30-year journey that helped build and establish a viable robot industry.
    — IEEE Spectrum  - Colin Angle
  • 2/21/2020
    Kate Upton Confessed That She Returned Wedding Gifts to Get a Second (!) Roomba, and We Don’t Blame Her One Bit
    Kate Upton revealed that her all-time favorite wedding gift was a Roomba. “Upton said she loved her Roomba so much that she returned some of her wedding gifts to keep that Roomba company with a second one… She also raved about the latest model of the Roomba, which has an enhanced memory feature we can all get behind.”
    — Apartment Therapy - Nicoletta Richardson
  • 2/18/2020
    30 Products That Just Might Improve Your Relationship
    “An iRobot Roomba E5 vacuum that'll zoom around cleaning for you so you guys can keep watching Schitt's Creek without having to pause to vacuum the house.”
    — BuzzFeed - Heather Braga
  • 2/14/2020
    The best 5 places in the U.S. to start a robot company
    “Boston has become a hub for robotics over the past few decades. Boston Dynamics and iRobot are just two of the noteworthy companies that have found a home in the region.”
    — Robotics Business Review - Caleb Danziger
  • 2/11/2020
    This Robot Vacuum Is The Best Money I Ever Spent As A Pet Owner
    “If you asked me whether I would buy the iRobot Roomba i7+ again, the answer is a resounding yes. It's definitely changed our lives for the better, helping to keep our multi-pet household a little cleaner.”
    — Reviewed - Camryn Rabideau
  • 1/28/2020
    Editors’ Picks: Everything You Need to Host a Super Bowl Party
    “When your Super Bowl party is over, the last thing you want to do is clean up all the crushed chips and pretzels on your floor. So why not let a robot do it? The Roomba i7+ vac uses special smart-mapping technology to learn your home’s floor plan.”
    — Men’s Journal - Christian O’toole
  • 1/28/2020
    Colin Angle: The CEO of iRobot imagines a smarter smart home
    The Boston Globe includes commentary on how Colin first became interested in robotics, as well as Colin’s vision for the truly smart home. “Ultimately, Angle says, he wants iRobot to do more to help older and disabled people live independently.”
    — The Boston Globe - David Scharfenberg
  • 1/27/2020
    These Are the Best Vacuums for Cleaning Up Pet Hair, According to the Experts
    “A model that works while you watch Netflix? Yes, please. The iRobot Roomba i7+ robot vacuum does it all, including emptying its own bin.”
    — MarthaStewart.com - Caylin Harris
  • 1/21/2020
    The Best Robot Mops for 2020
    Both the Braava jet m6 and Braava jet 240 were featured in this list of “Best Robot Mops for 2020” from PCMag. Both robots were rated 4 out of 5 stars, and the Braava jet m6 was named PCMag Editors’ Choice.
    — PCMag - Alex Colon
  • 1/8/2020
    I Ditched My Swiffer for the iRobot Braava Jet & My Floors Have Never Been Cleaner
    “Instead of immediately dropping cash on a weekly cleaner, I decided to invest in a little electronic mop to live out my Jetsons dreams. Yes, a battery-operated Swiffer-esque machine does exist and it does keep your floors looking spotless.”
    — PureWow - Lex Goodman

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